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Home Who did what? Current Events Rebook Returns With Fitness Is Life

Rebook Returns With Fitness Is Life

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Rebook Returns With Fitness Is Life

Standing by its philosophy of ‘Fitness is life’, Reebok has continually encouraged women to be mentally, physical and socially fit. Launched in 2016, Fit To Fight campaign with brand ambassador Kangana Ranaut inspired women to become better versions of themselves, not just physically but also mentally and socially. It culminated with the brand’s first Fit To Fight award ceremony where stories of women heroes like Deepa Malik and Geeta Tandon were recognized.

This year the fitness brand is back with Fit To Fight 2017 – to fight two looming gender demons of eve-teasing and inequality in pay. Fitness is intrinsic to Reebok’s DNA and the brand’s aim is to encourage consumers to make fitness an important part of their lives and not just a daily habit.

Talking about the campaign, Kangana Ranaut, Brand Ambassador, Reebok India said, “Even after 11 years of being in this industry, I am constantly battling perceptions and misconceptions, and breaking stereotypes every single day.”

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